Shaped the brand identity of Luminéve, blending Korean formulation expertise with Indian skin needs

Project Focus

Packaging + Physical Product

The Collaboration

Luminéve marks a pivotal moment for Honasa Consumer – the Ghazal Alagh–led house of brands – as its first foray into the premium skincare segment. We partnered with the Luminéve team to shape the entire brand identity and packaging system, translating its circadian rhythm–led philosophy, advanced night-repair science, and premium positioning into a cohesive visual language. From logo design to colour-coded packaging across multiple skin types, the collaboration aimed to establish Luminéve as a high-trust, global-looking nightcare brand.

Industry

Retail & E-commerce

D2C

Platform

Services

Brand Identity System | Packaging Design

Award

Link

Website/App

Link

Problem Definition

How might we translate Luminéve’s science-led, night-first philosophy into its logo and packaging system for face creams and serums – visually expressing luminous glow while reflecting the efficacy of its Advanced NightRenew Complex™?

The process we followed

01 Brand Immersion & Research

02 Positioning & Brand Strategy

03 Visual Language Exploration

04 Logo Design & Brand Identity

05 Packaging Design System

06 Finalisation & Production Handover

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Opportunities discovered

Claiming the Night-First Skincare Narrative

Luminéve presented an opportunity to define an ownable space in premium skincare. Anchored in circadian rhythm and nocturnal recovery, the brand shifts skincare from rushed mornings to an intentional night ritual, thereby clearly differentiating it in a crowded market.

Making Advanced Science Visually Intuitive

With the Advanced NightRenew Complex™ at its core, the opportunity was to translate clinical efficacy into a visual language that felt premium, accessible, and trustworthy – bringing clarity to complex science while maintaining a sense of refinement and ease.

Creating a Global-Looking Luxury Identity

Rooted in Korean formulation expertise and tailored for Indian skin, Luminéve presented an opportunity to craft a brand with international appeal by building a restrained, elevated visual system that signals trust and long-term credibility.