UX Design for D2C Brands | Onething Design

INDUSTRY CHALLENGES

Direct-to-Consumer brands often face a tough balancing act—building brand loyalty while optimizing for conversion. With rising CACs and low repeat rates, UX can make or break D2C success.

Cluttered product discovery journeys 

Weak storytelling and brand recall 

High drop-offs on cart and checkout flows 

Inadequate mobile optimization for Tier 2/3 buyers 

Fragmented loyalty, subscription, and support experiences

OUR APPROACH

Brand-Led IA

We build navigational hierarchies that marry product variety with narrative clarity. 

Conversion UX

Optimized PDPs, one-tap checkouts, and trust markers across the journey. 

Story + Utility

Blending editorial, influencer, and UGC formats with actionable design. 

Retention Loops

Seamless integration of loyalty, subscription models, and repeat nudges.

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Mapped user personas by buyer intent

Clarity on first-time vs. loyal buyer needs

Strategy

Defined metrics like CR, AOV, and bounce rates

Designed with conversion benchmarks in mind 

Execution

Redesigned PDP, checkout, and mobile flows

Improved session-to-checkout rate by 29% 

Optimization

Built feedback loops using Hotjar + analytics

Enabled real-time UI iterations

Manish Goyal

Head of Product and Analytics, HealthKart

"Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals."

Aabir Chatterjee

Manager, Marketing - Brand Coca-Cola™

The design work & the attention to detail. This project was a new, learning experience for me and the team made sure that they made a positive impact.

Moksh Eshpuniyani

Founder, Delna Foods

Onething seamlessly transformed our vision into a stunning package design for Agapi. Their team's expertise and collaborative approach made the entire process enjoyable.

Brand-Led IA

Conversion UX

Story + Utility

Retention Loops

Built the mobile-first Coke2Home platform to deliver Coca-Cola products directly to homes.

Redesigned the core ecommerce experience across web and app to suit first-time buyers and fitness pros.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

SAY

HELL

!