UX Design for Education Industry

Designing curiosity. Delivering clarity.

INDUSTRY CHALLENGES

EdTech and university platforms are no longer just about admissions—they’re digital campuses. But most experiences are either outdated or overwhelming, failing to guide learners or convert prospects.

Poor discoverability of programs, fees, and faculty 

Cluttered navigation across student types and academic levels 

Low engagement across LMS, career, and alumni tools 

Non-responsive legacy portals and fragmented content

Lack of mobile-first and multilingual accessibility

OUR APPROACH

Student-First IA

Personalized navigation for aspirants, current students, alumni, and faculty 

Responsive & Modular

Designs that work across devices and handle diverse academic content 

Journey-Led UX

From exploration to application, classroom to career—mapped with purpose 

Content + Conversion

Blend of credibility (rankings, faculty, infra) with CTAs (apply, enquire) 

WHO WE HELP

Universities & Business Schools 

K-12 & Early Learning Platforms 

EdTech Startups & Bootcamps 

LMS/CMS Product Platforms 

Government & Public Education Portals

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Mapped journeys for students, parents, faculty

Prioritized info hierarchy and trust 

Strategy

Defined UX KPIs like inquiries, bounce, engagement

Designed to convert and retain 

Execution

Built responsive IA, program pages, application flows

Increased lead-to-application ratio 

Optimization

Modular CMS components tested over semesters

Reduced content update cycles

WHAT OUR CLIENTS ARE SAYING...

Pratham Mittal

Founder- Masters' Union

Onething team connected very well with the kind of fast paced and agile team that we needed to build Masters' Union.

Let’s reimagine your platform with performance and trust at the core.

Student-First IA

Responsive & Modular

Journey-Led UX

Content + Conversion

Created a high-touch, narrative-driven website that reflects MU’s tech-first business education model

Redesigned Lovely Professional University’s website to scale across hundreds of programs and multiple user cohorts.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

SAY

HELL

!