UX Design for Government & Public Sector

INDUSTRY CHALLENGES

Government and public-facing platforms often struggle with low usability, poor content structure, and outdated design systems—despite offering critical services and information to millions.

Information overload with no clear hierarchy or prioritization 

Accessibility and language barriers for diverse user groups 

Low trust and poor transparency in application or service status 

Fragmented admin and citizen-facing workflows 

Legacy tech constraints with scalability challenges

OUR APPROACH

Information Architecture First

Clear hierarchy, mega-menus, and modular content blocks 

Bharat-Ready Design

Multilingual, mobile-first, low-bandwidth accessible solutions 

End-to-End Journeys

From information discovery to service delivery and feedback collection 

Trust x Transparency

Status trackers, simplified forms, and document upload flows 

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Engaged with policy, legal, and citizen users

dentified accessibility and trust gaps 

Strategy

Prioritized design for scale and transparency

Aligned flows to national service goals 

Execution

Delivered web portals, dashboards, CMS blocks

Reduced bounce rate and improved reach 

Optimization

Built easy-to-manage content blocks

Enabled faster rollout of updates

Niveditha Menon

Director, CBPS

We have worked with many design firms before, but no one really understood us the way that you and your team did. This fabulous website that we now have is the result of months of hard work and ideation and reiteration that Onething team put in - responding to all of our requests, getting us to articulate our vision, and ensuring that we have something that we can be truly proud of.

Asna Siddiqui

Head- INDIA.ai

They came prepared with solutions to account for design with best practices and aligned business objectives.

Information Architecture First

Bharat-Ready Design

End-to-End Journeys

Trust x Transparency

Redesigned the website for Centre for Budget and Policy Studies to amplify their public research.

Designed the official portal for India’s AI strategy, showcasing initiatives, resources, and ecosystem players.

WHO WE HELP

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WHAT OUR CLIENTS ARE SAYING...

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